TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising promotion: supplemental aspects of integrated marketing communications 
T2  - The Dryden Press series in marketing
SN  - 0030211131
AV  - HF5415.123 S545A 2000
PY  - 2000///
CY  - Fort Worth, Tex.
PB  - Dryden Press
KW  - COMMUNICATION IN MARKETING
KW  - SALES PROMOTION
KW  - ADVERTISING
KW  - DIRECT MARKETING
N1  - Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993; Includes bibliographical references and indexes
ER  -