Jakacki, Bernard C. <br/><br/>
IMC : an integrated marketing communications exercise 

 - Cincinnati, Ohio :  South-Western College,  1998 
 - 75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / J342I