TY - BOOK AU - Wright,Peter AU - Kroll,Mark J. AU - Parnell,John A. TI - Strategic management : concepts and cases SN - 013698763X AV - HD30.28 W743S 1998 PY - 1998/// CY - Upper Saddle River, N.J. PB - Prentice-Hall International KW - STRATEGIC PLANNING KW - CASE STUDIES ER -