Gettins, Dominic <br/><br/>
The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising 

 - London :  Kogan Page,  2000 
 - 166 
<br/><br/><label>ISBN: </label>0749431415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.
<br/><br/><label>LC Class. No.: </label>HF5825  / G477U