TY  - BOOK
AU  - Gettins,Dominic
TI  - The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising
SN  - 0749431415
AV  - HF5825 G477U
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Advertising copy
ER  -