TY  - BOOK
AU  - Temporal,Paul
AU  - Lee,Kwok Cheong
TI  - Hi-tech hi-touch branding : creating brand power in the age of technology
SN  - 0471845965
AV  - HF5415.13 T456H
PY  - 2001///
CY  - Singapore
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - ELECTRONIC COMMERCE
ER  -