TY  - BOOK
AU  - Christopher,Martin
AU  - Payne,Adrian
AU  - Ballantyne,David
TI  - Relationship marketing : bringing quality, customer service and marketing together
AV  - HF5415 C474R
PY  - 1994///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING
KW  - CUSTOMER SERVICES
KW  - QUALITY CONTROL
ER  -