TY  - BOOK
AU  - Payne,Adrian
TI  - Relationship marketing for competitive advantage : winning and keeping customers
AV  - HF5415.5 R442
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - CUSTOMER RELATIONS
KW  - RELATIONSHIP MARKETING
KW  - CONSUMER SATISFACTION
KW  - CUSTOMER SERVICE
ER  -