TY - BOOK AU - Dearlove,Des AU - Crainer,Stuart TI - The ultimate book of business brands : insights from the world's 50 greatest brands SN - 1841120162 AV - HD69 .B7 D427U PY - 1999/// CY - Dover, N.H. PB - Capstone KW - BRAND NAME PRODUCTS KW - PRODUCT MANAGEMENT ER -