TY  - BOOK
AU  - Cox,G.Robert
AU  - McGee,Edward J.
TI  - The ad game: playing to win 
AV  - HF5823 C69A
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - ADVERTISING
KW  - HANDBOOKS, MANUALS, ETC
KW  - SALES PROMOTION
ER  -