Loudon, David L. <br/><br/>
Consumer behavior : concepts and applications 

 - 4th ed. 
 - New York, N.Y. :  McGraw-Hill,  1993 
 - 788 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>CONSUMER BEHAVIOR--UNITED STATES--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.32  / L682C 1993