TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J.
TI  - Consumer behavior : concepts and applications
AV  - HF5415.32 L682C 1993
PY  - 1993///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - CONSUMER BEHAVIOR
KW  - UNITED STATES
KW  - CASE STUDIES
ER  -