TY  - BOOK
AU  - Jones,Tim
TI  - New product development : an introduction to a multifunctional process
AV  - HF5415.153 J663N
PY  - 1997///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - NEW PRODUCTS
KW  - COMMERCIAL PRODUCTS
KW  - PRODUCT MANAGEMENT
KW  - CASE STUDIES
ER  -