TY  - BOOK
AU  - Bean,Roger
AU  - Radford,Russell W.
TI  - Powerful products : strategic management of successful new product development
AV  - HF5415.15 B426P
PY  - 2000///
CY  - New York, N.Y.
PB  - AMACOM
KW  - PRODUCT MANAGEMENT
KW  - NEW PRODUCT
KW  - MARKETING
ER  -