TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.,Jr
AU  - Larreche,Jean-Claude
TI  - Marketing management : a strategic approach with a global orientation
AV  - HF5415.13 B692M 1995
PY  - 1995///
CY  - Chicago, Ill.
PB  - Irwin
KW  - MARKETING
KW  - MANAGEMENT
ER  -