Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler 
 - 9th ed. , international ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall International,  c1997 
 - 789 p. :  col. ill. 
 - The Prentice Hall international series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132613638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K674M 1997