TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
T2  - The Prentice Hall international series in marketing
SN  - 0132613638
AV  - HF5415.13 K674M 1997
PY  - 1997///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall International
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -