TY - BOOK AU - Lindstrom,Martin AU - Andersen,Tim Frank TI - Brand building : on the Internet AV - HF5548.32 L562B PY - 2000/// CY - London PB - Kogan Page KW - ELECTRONIC COMMERCE KW - MANAGEMENT KW - INTERNET (COMPUTER NETWORK) KW - Business enterprises KW - COMPUTER NETWORKS ER -