Haas, Robert W. <br/><br/>
Business marketing : a managerial approach 

 - 6th ed. 
 - Cincinnati, Ohio :  South-Western College,  1995 
 - 859 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INDUSTRIAL MARKETING--MANAGEMENT<br/>INDUSTRIAL MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / H327B 1995