TY  - BOOK
AU  - Thomas,Robert J.
TI  - New product development : managing and forecasting for strategic success
AV  - HF5415.153 T465N
PY  - 1993///
CY  - New York, N.Y.
PB  - Wiley
KW  - NEW PRODUCTS
KW  - MANAGEMENT
KW  - MARKETING
KW  - FORECASTING
ER  -