TY  - BOOK
AU  - Blattberg,Robert C.,ed
AU  - Glazer,Rashi,ed
AU  - Little,John D.C.,ed
TI  - The marketing information revolution
AV  - HF5415.125 B527M
PY  - 1994///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - MARKETING
KW  - DATA PROCESSING
ER  -