Belch, George Edward <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George Edward Belch & Michael A. Belch 
 - 5th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2001 
 - 795 p. :  col. ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071180265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>SALES PROMOTION<br/>COMMUNICATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF5823  / B442A 2001