Pride, William M. <br/><br/>
Study guide marketing : concepts and strategies 
 Marketing : concepts and strategies 

 - 9th ed. 
 - Boston, Mass. :  ,  1995 
 - 265 p. +  1 teacher's manual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--PROBLEMS, EXERCISES, ETC.
<br/><br/><label>LC Class. No.: </label>HF5415  / P742S 1995