TY - BOOK AU - Jim,Aitchison TI - Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century SN - 0130908282 AV - HF6146 .T42 A372C PY - 2001/// CY - Singapore PB - Prentice Hall KW - TELEVISION ADVERTISING KW - BROADCAST ADVERTISING KW - ADVERTISING ER -