TY  - BOOK
AU  - Mooij,Marieke de
TI  - Advertising worldwide: concepts, theories and practice of international, multinational and global advertising 
SN  - 0132885980
AV  - HF5823 M664A 1994
PY  - 1994///
CY  - New York, N.Y.
PB  - Prentice Hall
KW  - ADVERTISING
KW  - ADVERTISING MEDIA PLANNING
KW  - COMPARISON ADVERTISING
N1  - Includes bibliographical references and index
ER  -