McDonald, Malcolm  1938- <br/><br/>
Market segmentation : a step-by-step approach to creating profitable market segments 

 - Hampshire :  Macmillan Business,  1995 
 - 271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET SEGMENTATION
<br/><br/><label>LC Class. No.: </label>HF5415.127  / M322M