TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
TI  - Market segmentation : a step-by-step approach to creating profitable market segments
AV  - HF5415.127 M322M
PY  - 1995///
CY  - Hampshire
PB  - Macmillan Business
KW  - MARKET SEGMENTATION
ER  -