TY  - BOOK
AU  - Herweg,Godfrey W.
AU  - Herweg,Ashley Page
TI  - Radio's niche marketing revolution : futuresell
SN  - 0240802020
AV  - HF6146 .R3 H478R
PY  - 1997///
CY  - Boston, Mass.
PB  - Focal Press
KW  - RADIO ADVERTISING
KW  - UNITED STATES
KW  - MARKET SEGMENTATION
ER  -