Zeigler, Sherilyn K. <br/><br/>
Broadcast advertising :  a comprehensive working textbook 

 - 3rd ed. 
 - Ames, Iowa :  Iowa State Univ. Press,  1991 
 - 348 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BROADCAST ADVERTISING--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF6146 .B74  / Z443B 1991