TY  - BOOK
AU  - Zeigler,Sherilyn K.
AU  - Howard,Herbert H.
TI  - Broadcast advertising: a comprehensive working textbook
AV  - HF6146 .B74 Z443B 1991
PY  - 1991///
CY  - Ames, Iowa
PB  - Iowa State Univ. Press
KW  - BROADCAST ADVERTISING
KW  - UNITED STATES
ER  -