TY  - BOOK
AU  - Stephen,Greyser A.
AU  - Kopp,Robert J.
TI  - Cases in advertising and communications management
AV  - HF5827 G739C 1992
PY  - 1992///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - ADVERTISING
KW  - UNITED STATES
KW  - MANAGEMENT
KW  - CASE STUDIES
ER  -