TY  - BOOK
AU  - MacFarland,David T.
TI  - Future radio programming strategies : cultivating listenership in the digital age
AV  - PN1991.55 M323F 1997
PY  - 1997///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - RADIO PROGRAMS
KW  - PLANNING
ER  -