McDonald, Malcolm H.B. <br/><br/>
Retail marketing plans : how to prepare them how to use them 

 - Oxford :  Butterworth-Heinemann,  1996 
 - 338 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--PLANNING<br/>COMMUNICATION IN MARKETING<br/>RETAIL TRADE
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M322R