TY  - BOOK
AU  - McDonald,Malcolm H.B.
AU  - Tideman,Christopher C.S.
TI  - Retail marketing plans : how to prepare them how to use them
AV  - HF5415.13 M322R
PY  - 1996///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING
KW  - PLANNING
KW  - COMMUNICATION IN MARKETING
KW  - RETAIL TRADE
ER  -