McDonald, Malcolm  1938- <br/><br/>
Key account management : learning from supplier and customer perspectives 

 - Oxford :  Butterworth-Heinemann,  1999 
 - 194 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SELLING--KEY ACCOUNTS<br/>MARKETING--KEY ACCOUNTS
<br/><br/><label>LC Class. No.: </label>HF5438.8 .K48  / M322K