TY  - BOOK
AU  - McDonald,Malcolm
AU  - Rogers,Beth
TI  - Key account management : learning from supplier and customer perspectives
AV  - HF5438.8 .K48 M322K
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - SELLING
KW  - KEY ACCOUNTS
KW  - MARKETING
ER  -