Brady, Frank R. <br/><br/>
Direct response television : the authoritative guide 

 - Lincolnwood, Ill. :  NTC Business,  1995 
 - 287 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TELEVISION ADVERTISING<br/>TELEVISION--PRODUCTION AND DIRECTION<br/>ADVERTISING MEDIA PLANNING
<br/><br/><label>LC Class. No.: </label>HF6146 .T42  / B722D