TY  - BOOK
AU  - Brady,Frank R.
AU  - Vasquez,J.Angel
TI  - Direct response television : the authoritative guide
AV  - HF6146 .T42 B722D
PY  - 1995///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - TELEVISION ADVERTISING
KW  - TELEVISION
KW  - PRODUCTION AND DIRECTION
KW  - ADVERTISING MEDIA PLANNING
ER  -