D'Alessandro, David F. Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens - New York, N.Y. : McGraw-Hill, c2001 - 185 p. Includes bibliographical references and index ISBN: 9780071398503 0071362932 Subjects--Topical Terms: BRAND NAME PRODUCTSPRODUCT MANAGEMENT LC Class. No.: HD69 .B7 / D343B