TY  - BOOK
AU  - D'Alessandro,David F.
AU  - Owens,Michele
TI  - Brand warfare: 10 rules for building the killer brand : lessons for new and old economy players 
SN  - 9780071398503
AV  - HD69 .B7 D343B
PY  - 2001///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - BRAND NAME PRODUCTS
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references and index
ER  -