Belch, George Edward <br/><br/>
Introduction to advertising and promotion :  an integrated marketing communications prespective 

 - 3rd ed. 
 - Chicago, Ill. :  Irwin,  1995 
 - 762 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>SALES PROMOTION<br/>COMMUNICATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF5823  / B442I 1995