TY  - BOOK
AU  - Belch,George Edward
AU  - Belch,Michael A.
TI  - Introduction to advertising and promotion: an integrated marketing communications prespective
AV  - HF5823 B442I 1995
PY  - 1995///
CY  - Chicago, Ill.
PB  - Irwin
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - COMMUNICATION IN MARKETING
ER  -