Zeltner, Herbert <br/><br/>
Association of National Advertisers guide to media management 
 ANA guide to media management 

 - New York, N.Y. :  Association of National Advertisers,  1995 
 - 128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MEDIA PLANNING
<br/><br/><label>LC Class. No.: </label>HF5826.5  / Z447A