Pearson, Stewart <br/><br/>
Building brands directly : creating business value from customer relationships 

 - Hampshire :  Macmillan Business,  1996 
 - 431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIRECT MARKETING<br/>ADVERTISING, DIRECT MAIL<br/>CUSTOMER RELATIONS<br/>BRAND NAME PRODUCTS--MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.126  / P427B