TY  - BOOK
AU  - Pearson,Stewart
TI  - Building brands directly : creating business value from customer relationships
AV  - HF5415.126 P427B
PY  - 1996///
CY  - Hampshire
PB  - Macmillan Business
KW  - DIRECT MARKETING
KW  - ADVERTISING, DIRECT MAIL
KW  - CUSTOMER RELATIONS
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
ER  -