Boyd, Harper W.,  Jr. <br/><br/>
Marketing management : a strategic approach with a global orientation 

 - 3rd ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  1998 
 - 547 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B692M 1998