TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.,Jr
AU  - Larreche,Jean-Claude
TI  - Marketing management : a strategic approach with a global orientation
AV  - HF5415.13 B692M 1998
PY  - 1998///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
ER  -