TY - BOOK AU - Berry,Michael J.A. AU - Linoff,Gordon TI - Mastering data mining : the art and science of customer relationship management AV - QA76.9 .D343 B477M PY - 2000/// CY - New York, N.Y. PB - Wiley KW - DATA MINING KW - CUSTOMER RELATIONS KW - DATA PROCESSING ER -