TY  - BOOK
AU  - Schulberg,Jay
AU  - Hogya,Bernie
AU  - Taibi,Sal
TI  - The milk mustache book : a behind-the-scenes look at America's favorite advertising campaign
AV  - HF6161 .M5 S384M
PY  - 1998///
CY  - New York, N.Y.
PB  - Ballantine
KW  - ADVERTISING
KW  - MILK
KW  - MILK TRADE
KW  - UNITED STATES
ER  -