Buchholz, Andreas <br/><br/>
What makes winning brands different? : the hidden method behind the world's most successful brands 

 - Chichester :  Wiley,  2000 
 - 222 
<br/><br/><label>ISBN: </label>0471720259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / B823W